DORCHESTER COLLECTION vacancy search engine

Global Social Media & Brand Advocacy Manager


Position Overview

Who we are

Our Hotels

We work with some of the most talented and unique individuals in our business, who always ensure the extraordinary guest experience of Dorchester Collection and the hotels within it. It is, after all, our people that bring our vision to life. As a member of our Dorchester Collection Family, we will support your development by nurturing your personality, creating a transparent culture of trust collaboration and appreciation. Supported by our annual personal development planning, tailored learning opportunities and our Academy programs you will be a part of creating a bespoke experience.

Treasured by guests. Cherished by employees. Celebrated worldwide.

Diversity and Inclusion at Dorchester Collection is a core belief of our We Care philosophy. The basis of We Care is to create an environment within our company where all of our employees feel valued and respected, allowing positive engagement to prosper. We continually strive to build and nurture a culture where inclusiveness is part of our DNA reflected by our core values of Passion, Personality, Respect, Working Together and Creativity. We are proud of each and every one of our employees and promote a sense of belonging that transcends all else.  

Reference

2022-3591  

Your future, our legacy

Hotel

Dorchester Collection

Division & Department

Corporate Office - Sales & Marketing

Job Title

Global Social Media & Brand Advocacy Manager

Contract Type

Permanent

Status

Full time

Position Overview

We care about your career and are known for having the absolute best people in the industry. When you join us as global social media & brand advocacy manager you start a unique opportunity to become celebrated as the very best in your field. You’ll learn not only from your fellow Legends, but also through our award-winning learning academy, so that you can achieve the highest standards of craft, service, and leadership and become a legend in your own story.

What you'll get

As the global social media & brand advocacy manager at Dorchester Collection, here are just some of the great benefits you will receive: 

  • Complimentary stays with breakfast included in all 9 Dorchester Collection hotels – stay twice a year at each hotel!
  • 50% off at bars and restaurants within all of our Dorchester Collection hotels
  • £750 Refer a friend bonus scheme
  • World class development opportunities (please give examples depending on role)
  • Social events throughout the year
  • Workday Lunches in the form of a prepaid contactless card
  • Rental deposit loan, season ticket loan and cycle to work scheme 
  • Exclusive Access to a discount platform featuring 1000s of retailers
  • Private medical insurance
  • Competitive retirement scheme

What you'll do

The global social media & brand advocacy manager defines, directs and executes Dorchester Collection’s organic social media strategy across all brand channels through enticing storytelling, engaging community and reputation management, performance reporting and targeted influencer activations.

Working under the direction of the global director of communications and partnerships and the global communications manager to align social media activations with the company’s narrative and omni-channel approach designed to drive brand awareness, this role will:

  • Define, direct and implement the social media strategy for Dorchester Collection on all current and future channels underpinned by KPIs
  • Promote and safeguard brand image; ensure a positive, consistent and accurate representation and increase brand awareness on social media
  • Mange the planning and execution of all owned organic brand social media channels 
  • Work closely with the wider Dorchester Collection costumer experience team to ensure amplification of activations on social channels
  • Manage appointed organic social media agency
  • Provide strategic direction to hotels’ local communications teams and works closely with paid agencies as well as internal stakeholders
  • Manage appointed organic social media agency
  • Ensure analytical approach to social media to optimise strategies and drive ROI  
  • This role would take ownership of community management, content creation, influencer activations, strategic counsel, and reporting and analytics for Dorchester Collection in collaboration with the brand team and hotels. 

 

What you'll bring

  • You’ll bring your unique personality and passion to the role and the team.
  • You have extensive experience creating, leading and delivering social media strategies, preferably at a global or multi-brand level across all channels

Here are some other things we are looking for: 

  • A good understanding of omni-channel marketing
  • Experience in issue/crisis management an advantage
  • Expert knowledge of social media and influencer tools: scheduling, publishing, reporting and analytics
  • Experience in managing influencer marketing activations and content creator relationships
  • Strong analytical skills and commercial understanding
  • Communication is what keeps our departments running perfectly. You have great communication skills with creative copywriting and editing skills
  • English is the primary language used at the corporate office. You can comfortably communicate in this language. 

Position location

Job Location

United Kingdom

Location

Sixth Floor East, Lansdowne House  W1J 6ER London